Using Twitter to drive traffic

Tips & Tricks

Twitter is a useful platform for increasing web traffic, because it is a link-based service. Many links should lead the reader right to your website. Directly to a landing page, or directly to a product to buy.

You should only do a small number at a time, and try to build followers through consistent promotions, community posts and witty or sincere communication with your other followers. 10 – 15 posts a day you can use an app like to schedule tweets.

Mix your website links and content in with posts about culture, retweets of posts from people in your industry and educational content. Twitter’s community approach means that people do not like a “hard sell” on your website or your products. Focus your posts on building a culture, brand and community voice around your website content.

Think of your tweet as your article headline. Decide if you were reading a newspaper and you saw that headline, if you would choose to read further. How well you write your tweets will determine how many people visit your website.

You should use hash tags (e.g. #health) but limit your use as too many seems spammy.

Instead of writing “Today’s deal is $5 off a Mad Men-inspired cardigan,” write “Today’s #deal is $5 off a Mad Men-inspired cardigan.” Include your website and/or a coupon code to drive people to your site. Users will click on “#deal” and your post will come up in their list, or Twitter aggregate sites, like CheapTweet, will pull all of the hashtag deals from the day from Twitter and list them on their site.

Follow trending topics, which are popular hashtags, on Twitter. When a topic relates to your industry, or you have something to say that correlates with the topic, use the hashtag along with a comment and your URL. Some websites have started blogging about current events so that they can effectively use the hashtag to bring Twitter users to their website.

Create a short and memorable company, event or website hashtag. Use it in your own posts, so your followers know to use it every time they read something on your site or buy a product. Search your hashtag daily and respond to people who have used it, in order to encourage good conversation, or redirection to a conversation on your site.

Use theme specific hashtags. If you want to promote a particular blog, landing page, contest, or ebook, you can create your own hashtag for it.

In this example, Guy Kawasaki wrote a post on his blog about the good and bad reasons to write a book. He uses the hashtag #APEtheBook, which is the common hashtag he created to promote his ebook.

Twitter can help support your efforts to establish yourself as an expert in your field or blogging niche to the online community. By communicating through tweets about subject-matter you’re knowledgeable in, answering questions via tweets, and searching out new contacts, your efforts to be viewed as an expert (which gives your blog greater credibility and appeal) will grow.

A tweet is pretty short in and of itself. Generating compelling content in 140 characters or less can present a good little writing challenge. Short tweets, under 100 characters get a 21% higher interaction rate.

Include an Intriguing Quote from Post​:​ Give your followers a taste of your blog post. Include an intriguing quote from your article. Try to find a quote that’s concise and gives a flavor of the contents of your post.

If you have any interesting statistical information in your article, tweet about it.

The more appealing and enticing your blog post tweets are, the more they will be interacted with, and the more they will drive traffic back to your site.

Attach a really cool image in your blog post tweet. Make sure that it relates to your post. Try to find an image that will intrigue your followers, and make them want to find out more by clicking through to your blog post.


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