Social media management


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Are you tracking hits to your website? Are the right people seeing what you offer?

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Social media management, targeted ads, SEO, mailing list and content creation for websites.
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How to Embed Social Media in your website

Tips & Tricks

If you’d like to share your posts from social networks on your website you can embed them by pasting the code from the social network. Often images on other peoples social networks are copywritten. In order to legally use photos from other social media you can embed them. See the article below for more information.

To do this on WordPress you either need to add the Facebook Script to header.php:

<div id=”fb-root”></div>
<script type=”text/javascript”>// <![CDATA[
(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); = id; js.src = “//”; fjs.parentNode.insertBefore(js, fjs); }(document, ‘script’, ‘facebook-jssdk’));
// ]]></script>

or The easiest way to embed Facebook statuses in your WordPress posts or pages is by installing and activating the official Facebook plugin for WordPress. After activating the plugin, simply go to the post and paste the URL of Facebook status you want to embed in its own line.

To do this on Drupal just paste the embed code in full html mode and publish.

Facebook’s “bait and switch” for publishers


Is your fb page still working for you? 7% of your fans will see your posts. Time for a new website.

I want my friend’s back

Spring of 2012 was when bloggers, non-profits, indie bands, George Takei, community theaters, photographers, caterers, artists, mega-churches, high schools, tee-shirt vendors, campus coffee shops, art galleries, museums, charities, food trucks, and a near infinite variety of organizations; individuals from all walks of life; and businesses, both large and small, began to detect—for it was almost imperceptible at first—that the volume was getting turned down on their Facebook reach. Each post was now being seen only by a fraction of their total “fans” who would previously have seen them.

But it wasn’t just the so-called “fan pages,” individual Facebook users were also starting to notice that they weren’t seeing much in their newsfeeds anymore from the various entities they “liked”—or even updates from their closest friends and family members. Something was amiss, but unless you had a larger “data set” to look at—or a formerly thriving online business that was now getting creamed—it probably wasn’t something that you noticed or paid that much attention to.

Remember there’s nothing stopping other social networks or sharing services from doing exactly the same thing. It’s never a good idea to depend on a single third-party platform to amplify your content, but that’s what so many small online publishing businesses are stuck doing these days. Still, none of the major ones have behaved as egregiously and onerously as Facebook, and IMO, DM’s absolutely right to call them out.

Broken on Purpose

Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.

fb page admins — how to reclaim part of your missing audience

Tips & Tricks

Isn’t Facebook supposed to be the magical tool that levels the playing field for small business, non-profits, and grass roots movements? Once upon a time, maybe…but not so much now.

Last week, an interesting (and by “interesting” I mean “stunning“) tidbit began appearing at the bottom of status updates posted by page admins, visible only to them—the number of people each post reached, accompanied by the percentage of their total fan base it represented.

The number shown doesn’t represent the number of your fans online at the moment; it’s the abysmally small number Facebook bothered to publish in newsfeed

You’re putting too much faith in social media networks

Tips & Tricks

Social Network Images

As if Myspace wasn’t lesson enough, far too many artists I run into still don’t have websites or blogs. They’re using Facebook pages or some other service as their stand-in web page.

This is no good because they all have the potential to lose their popularity and then you’re stuck with having to rebuild your network on the next new social media fad.

Tweets and Facebook updates almost become irrelevant the second you post a new one. Each blog update not only helps to strengthen the ability for your blog to be discovered, it also serves as an accessible history of your progress. New fans can go to your first blog entries to re-experience your journey and even search for specific posts.