Facebook’s “bait and switch” for publishers

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Is your fb page still working for you? 7% of your fans will see your posts. Time for a new website.

I want my friend’s back

Spring of 2012 was when bloggers, non-profits, indie bands, George Takei, community theaters, photographers, caterers, artists, mega-churches, high schools, tee-shirt vendors, campus coffee shops, art galleries, museums, charities, food trucks, and a near infinite variety of organizations; individuals from all walks of life; and businesses, both large and small, began to detect—for it was almost imperceptible at first—that the volume was getting turned down on their Facebook reach. Each post was now being seen only by a fraction of their total “fans” who would previously have seen them.

But it wasn’t just the so-called “fan pages,” individual Facebook users were also starting to notice that they weren’t seeing much in their newsfeeds anymore from the various entities they “liked”—or even updates from their closest friends and family members. Something was amiss, but unless you had a larger “data set” to look at—or a formerly thriving online business that was now getting creamed—it probably wasn’t something that you noticed or paid that much attention to.
dangerousminds.net

Remember there’s nothing stopping other social networks or sharing services from doing exactly the same thing. It’s never a good idea to depend on a single third-party platform to amplify your content, but that’s what so many small online publishing businesses are stuck doing these days. Still, none of the major ones have behaved as egregiously and onerously as Facebook, and IMO, DM’s absolutely right to call them out.
http://boingboing.net

Broken on Purpose

Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.
observer.com

https://bulletmediaonline.info/news/youre-putting-too-much-faith-in-social-media-networks

Tumblr Now with ads

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tumblr

Tumblr has decided to change its tune about ads. Starting May 2, it will sell the featured post spot on the user dashboard to highlight sponsored posts. “We’re pretty opposed to advertising,” CEO David Karp told the Los Angeles Times in 2010. “It really turns our stomachs.” But for the free blogging service, the stomachs of its investors are more important at the moment.

The ads won’t be shown on the blogs themselves, but rather in the Radar section where Tumblr users log in. That screen highlights popular posts now, but starting next month, it will show paid content instead.

tumblr president john maloney resigns as ad campaign rolls out


By Melissa Breyer
More from Care2 Green Living blog
For many of us, a morning without coffee or tea is a like the proverbial day without sunshine. For me, much of it is about the ritual. OK, who am I kidding? It’s about the caffeine. Mmm, I love caffeine — that naturally occurring alkaloid found in the leaves, seeds, and fruits of more than 63 plant species worldwide. But at what risk do I indulge in my morning coffee and afternoon espresso?

Caffeine is most famous for its role as a stimulant and its ability to delay fatigue. I clearly get a boost of energy and clarity, as had been scientifically proven. But caffeine has also acquired a bad-boy reputation — an unfair one, perhaps? Extensive studies into its safety show that there are still many misconceptions about caffeine. Allow me to tackle some of the myths surrounding my beloved alkaloid.


Seven myths about caffeine on Shine
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