How to Setup Notification Alerts for your website

Tips & Tricks

Google can notify you when your business is mentioned.


You can set one of these up for your business venture (adventure). Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries. So when someone mentions something positive about your business you will be sent an email.

To use this informtion effectivley mention & link to the article on your blog. Then share your new post link to the blog on FaceBook, Google Plus, & Twitter.

Facebook’s “bait and switch” for publishers


Is your fb page still working for you? 7% of your fans will see your posts. Time for a new website.

I want my friend’s back

Spring of 2012 was when bloggers, non-profits, indie bands, George Takei, community theaters, photographers, caterers, artists, mega-churches, high schools, tee-shirt vendors, campus coffee shops, art galleries, museums, charities, food trucks, and a near infinite variety of organizations; individuals from all walks of life; and businesses, both large and small, began to detect—for it was almost imperceptible at first—that the volume was getting turned down on their Facebook reach. Each post was now being seen only by a fraction of their total “fans” who would previously have seen them.

But it wasn’t just the so-called “fan pages,” individual Facebook users were also starting to notice that they weren’t seeing much in their newsfeeds anymore from the various entities they “liked”—or even updates from their closest friends and family members. Something was amiss, but unless you had a larger “data set” to look at—or a formerly thriving online business that was now getting creamed—it probably wasn’t something that you noticed or paid that much attention to.

Remember there’s nothing stopping other social networks or sharing services from doing exactly the same thing. It’s never a good idea to depend on a single third-party platform to amplify your content, but that’s what so many small online publishing businesses are stuck doing these days. Still, none of the major ones have behaved as egregiously and onerously as Facebook, and IMO, DM’s absolutely right to call them out.

Broken on Purpose

Many of us managing Facebook fan pages have noticed something strange over the last year: how our reach has gotten increasingly ineffective. How the messages we post seem to get fewer clicks, how each message is seen by only a fraction of our total “fans.”

It’s no conspiracy. Facebook acknowledged it as recently as last week: messages now reach, on average, just 15 percent of an account’s fans. In a wonderful coincidence, Facebook has rolled out a solution for this problem: Pay them for better access.

How to Add Images and Photos to Your WordPress Site

Tips & Tricks

As an artist or photographer, we’re sure the very first thing you’re anxious to learn once you set up your site is how to add images, video and audio to your WordPress site.

  1. Place your cursor in the post content where you want the image to appear.
  2. Click on the Add Media button to launch the Media Uploader tool.
  3. You can choose to upload an image from your computer or from a URL on the web, or you can insert an image that already exists in your Media Library.
  4. If you are uploading an image, click the Select Files button and navigate to your image on your computer. Click the Open button.
  5. Once your image has been uploaded, you will have the option to add a title, caption, alternative text and description.
  6. You can also choose the alignment of the image, where the image will link to and the size of the image you want to display. If your image is smaller than one of the possible sizes, you will not be able to select that size.
  7. Once you have added your settings, click the Insert into Post button.


If you want to insert a gallery:

  1. Go to your Page or Post’s edit page in your WordPress dashboard.
  2. Place your cursor in the post content where you want the gallery to appear.
  3. Click on the Add Media button to launch the Media Uploader tool.
  4. You can choose to upload images from your computer or you can use images that already exist in your Media Library. You cannot use an image from a URL on the web in your gallery.
  5. If you are uploading images, click the Select Files button and navigate to each of your images on your computer. Click the Open button to open each image.
  6. Once each of your images has been uploaded, you will have the option to add a title, caption, alternative text and description.
  7. After you have added all of the images you wish to display in the gallery, switch to your media library tab and select those images.
  8. Then, click the Create a New Gallery button


fb page admins — how to reclaim part of your missing audience

Tips & Tricks

Isn’t Facebook supposed to be the magical tool that levels the playing field for small business, non-profits, and grass roots movements? Once upon a time, maybe…but not so much now.

Last week, an interesting (and by “interesting” I mean “stunning“) tidbit began appearing at the bottom of status updates posted by page admins, visible only to them—the number of people each post reached, accompanied by the percentage of their total fan base it represented.

The number shown doesn’t represent the number of your fans online at the moment; it’s the abysmally small number Facebook bothered to publish in newsfeed

You’re putting too much faith in social media networks

Tips & Tricks

Social Network Images

As if Myspace wasn’t lesson enough, far too many artists I run into still don’t have websites or blogs. They’re using Facebook pages or some other service as their stand-in web page.

This is no good because they all have the potential to lose their popularity and then you’re stuck with having to rebuild your network on the next new social media fad.

Tweets and Facebook updates almost become irrelevant the second you post a new one. Each blog update not only helps to strengthen the ability for your blog to be discovered, it also serves as an accessible history of your progress. New fans can go to your first blog entries to re-experience your journey and even search for specific posts.