YouTube Blog: Helping every business play big on YouTube

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YouTube, Google’s monster video publishing platform, is giving away up to $50 million to entice small-business owners to sign up for a video advertising service it announced today. Called Google AdWords for video, YouTube says the service will more or less replicate features from Google’s AdWords for search — such as pay-per-click and setting budgets with bids — for video advertising.

Businesses can receive a $75 credit when they sign up for AdWords for video, YouTube says.

 

“We want to democratize access to video advertising for small businesses that have smaller ad budgets, and to make it easier for advertisers to see the value, to see exactly how many people are engaging with their ad,” says Baljeet Singh, YouTube’s group product manager.


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