Always Up-to-Date Guide to Social Media Image Sizes

News, Tips & Tricks

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When creating images and graphics for social media it’s imperative you use the correct sizes for your imagery if you want to be seen as a professional and taken seriously. This begs the question — what sizes should I use?

Searching through help sections for each and every social site or even worse browsing forums takes hours. Luckily there’s a handy guide which is always updated online.

In this quick-scroll world of social media, the visual face of your brand is often times the first thing your audience sees and it might be the one thing they remember. You can’t cut and paste an image and reuse it across all of your social networks — each one has different and constantly-evolving guidelines for images.

To optimize your social presence, you must ensure that the images you’re using to represent you or your brand are the highest quality and the best fit for the various networks and placements. To help, we’ve outlined the best image sizes for each social network and image types; and to ensure you’re as up-to-date as possible, we’ll revise the article as the networks change their formats.

Read the rest at ttp://sproutsocial.com/insights/social-media-image-sizes-guide/

How to master SEO

How to master SEO

Tips & Tricks

Most people make SEO (search engine optimization) out to be complicated. But SEO only appears complicated because you haven’t been given the necessary information to fully understand it.

Once you have this information, you can make an informed decision about whether you want to handle building great SEO for yourself or hire someone. And, if you do choose to hire an expert, you can be smarter about selecting the right person or firm.

The truth about SEO

·      If you want clients to find your website so they can hire you, you need good SEO.

·      To get good SEO your website needs to be respected by the major search engines.

·      To get respected by the major search engines, your site needs to be built with code and structural integrity.

·      When your site “breaks the rules” of code and structural integrity, you get graded lower by the search engines.

·      When your site follows the rules, SEO happens on its own; it’s just that it takes at least six months to get that respect, short of buying your way there (which I don’t recommend.)

Get the definitive SEO guide

The first place to go to is Google’s SEO guide.

Read More at https://www.freelancersunion.org

Why you shouldn’t stick solely with Etsy as your online shop.

News, Tips & Tricks

Want to know why you shouldn’t stick solely with Etsy as your online shop and presence?

Let’s go through the 10 Reasons Why Etsy is a Starting Point (but only a starting point).

10. If your customer’s friend asks them where they got your product, they’ll answer, ‘Etsy!’ And then what are the chances they’ll be able to search Etsy effectively enough to find you?

9. Every time Etsy changes something, you’re stuck adhering to those changes, no matter if it destroys your SEO unless you spend 8 hours re-configuring every tag and description in your class.

8. You’re limited in how many videos you can show off.

7. You can’t have a mailing list sign-up and thus you can’t keep in contact with your past customers. Did you know that a mailing list is your #1 money maker?

6. You get hit by double fees every time you sell something.

5. You’re stuck in the low price atmosphere that Etsy users have created and thus the customers are sucked into it too.

4. Everyone can see how successful (or not) you are thanks to the stats on the side. It doesn’t let you quite ‘fake it till you make it’.

3. Etsy can’t automatically send files if you have a digital item. Thus it’s more work for you.

2. You can’t tie it to your blog in terms of one website for Google search engines.

1. It holds you back from developing your own site and becoming a true maker and business owner, not just an Etsy seller. Mentally, you have a harder time seeing yourself as a business owner.

H/Thttp://createhype.com/

Contact me below For an affordable alternative to Etsy.

Using Facebook to drive traffic to your website

Tips & Tricks

Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail.

  • Make your images big and your updates short
  • Link to your blog post in your text update. Use a shortened link such as a bit.ly to keep your post text looking cleaner.

Make your Updates Short


Yes, you’re driving traffic to your blog article, and your blog article will have lots of text. On Facebook, though, short, witty updates generate the most engagement, and click throughs. Ideally, keep your update one sentence, and under the 140 Twitter character count.

Remember that lots of your Fans are using Facebook on mobile, too. Keep this in mind when you’re creating your text. Make your blog updates a short, clear and intriguing teaser for your blog article.

  • Follow the rule of thumb to keep your Facebook updates under 140 characters. This will force you to condense your text.
  • Make your update a teaser of your blog. Write out 4 or 5 short one-sentence summaries of your article, and choose the most intriguing to post on Facebook.
  • Keep your mobile readers in mind.
 

Questions naturally invoke a response, don’t they?

Use questions to generate click through actions from your Fans. Make your questions witty, short and intriguing. Keep your readership in mind, and always keep your question related back to your blog article.

There are many types of questions you can ask, from fill-in-the-blank, trivia, personal views, etc.

Use a Short Quote From Your Blog


Give your Fans a taste of your blog post. Include an intriguing quote from your article. Quotes in general are some of the most shared content on Facebook. If a Fan shares your update, they’re more likely to have clicked through to your site, too.

Share Lifestyle or How-To Blog Articles


Generally speaking, your Fans on Facebook don’t just want your product or service. They want you to enhance their life, and their sense of community on Facebook. Let’s face it, Facebook is a place where people go to catch up with their friends. As a business, you need to be posting tips to enrich the lives of your market too.

When you write a lifestyle or how-to blog article, share it on your Facebook Page.

Make a ‘Weekly Or Bi-weekly Wrap Up’:


Every Friday, make a blog post compiling your best articles of the week. Share it on Facebook. This gives your Fans a chance to see your blog articles at a glance. It’s also a great way to get more click throughs, as you’re offering your Fans article options.

When you post a “Weekly Wrap Up”, make a lookbook of your article images. This creates a very pretty and enticing update to your Facebook Fans.

Embed Short Blog Video


Get creative with your blog images. Make a short Vine or Instagram video to show your readers the essence of your blog article. Then embed the video on your Facebook Page.

By embedding the video, your Fans can get a taste of what your article is about without leaving the site. If your video is enticing enough, your Fans will engage with your post, and click through to your blog article.

Share Other People’s Blog Content


While it may seem counter-intuitive, sharing other people’s content is actually a brilliant strategy in driving more traffic to your blog site.

Social media is all about sharing. So, share blog content from industry leaders, your Fans, and other reputable sources. Use articles that are relevant to your market, and that relate to your business too.

This strategy makes your business look more willing to share (and thus gain reciprocal Fan shares), your customers will appreciate your informative content (which can gain customer loyalty), and the businesses you’ve shared will be more likely to share your content to their Fans too (which can bring new traffic to your blog).

Using Twitter to drive traffic

Tips & Tricks

Twitter is a useful platform for increasing web traffic, because it is a link-based service. Many links should lead the reader right to your website. Directly to a landing page, or directly to a product to buy.

You should only do a small number at a time, and try to build followers through consistent promotions, community posts and witty or sincere communication with your other followers. 10 – 15 posts a day you can use an app like bufferapp.com/app to schedule tweets.

Mix your website links and content in with posts about culture, retweets of posts from people in your industry and educational content. Twitter’s community approach means that people do not like a “hard sell” on your website or your products. Focus your posts on building a culture, brand and community voice around your website content.

Think of your tweet as your article headline. Decide if you were reading a newspaper and you saw that headline, if you would choose to read further. How well you write your tweets will determine how many people visit your website.

You should use hash tags (e.g. #health) but limit your use as too many seems spammy.

Instead of writing “Today’s deal is $5 off a Mad Men-inspired cardigan,” write “Today’s #deal is $5 off a Mad Men-inspired cardigan.” Include your website and/or a coupon code to drive people to your site. Users will click on “#deal” and your post will come up in their list, or Twitter aggregate sites, like CheapTweet, will pull all of the hashtag deals from the day from Twitter and list them on their site.

Follow trending topics, which are popular hashtags, on Twitter. When a topic relates to your industry, or you have something to say that correlates with the topic, use the hashtag along with a comment and your URL. Some websites have started blogging about current events so that they can effectively use the hashtag to bring Twitter users to their website.

Create a short and memorable company, event or website hashtag. Use it in your own posts, so your followers know to use it every time they read something on your site or buy a product. Search your hashtag daily and respond to people who have used it, in order to encourage good conversation, or redirection to a conversation on your site.

Use theme specific hashtags. If you want to promote a particular blog, landing page, contest, or ebook, you can create your own hashtag for it.

In this example, Guy Kawasaki wrote a post on his blog about the good and bad reasons to write a book. He uses the hashtag #APEtheBook, which is the common hashtag he created to promote his ebook.

Twitter can help support your efforts to establish yourself as an expert in your field or blogging niche to the online community. By communicating through tweets about subject-matter you’re knowledgeable in, answering questions via tweets, and searching out new contacts, your efforts to be viewed as an expert (which gives your blog greater credibility and appeal) will grow.

A tweet is pretty short in and of itself. Generating compelling content in 140 characters or less can present a good little writing challenge. Short tweets, under 100 characters get a 21% higher interaction rate.

Include an Intriguing Quote from Post​:​ Give your followers a taste of your blog post. Include an intriguing quote from your article. Try to find a quote that’s concise and gives a flavor of the contents of your post.

If you have any interesting statistical information in your article, tweet about it.

The more appealing and enticing your blog post tweets are, the more they will be interacted with, and the more they will drive traffic back to your site.

Attach a really cool image in your blog post tweet. Make sure that it relates to your post. Try to find an image that will intrigue your followers, and make them want to find out more by clicking through to your blog post.

How to Increase Traffic to Your WebSite

News, Tips & Tricks
  1. Use a Professional Blog Design
  2. Your Website Design needs to look great on ALL devices.
  3. Ensure Your Website is SEO Friendly
  4. Blog Consistently
  5. Choose Your Topics Wisely
  6. Write High Quality Articles
  7. Interact with Your Readers
  8. Make It Easy For Visitors to Share Your Content
  9. Grow Your Online Presence
  10. Analyse Your Traffic
  11. Promote Your Blog
  12. Be Patient

Need help? Bullet Media Online offers Full Service design & development of responsive websites. As well as social media marketing and content management.

How to write a killer product description

Tips & Tricks


Do you have an online store? Are you thinking about opening one? Whether you have a large online store or a small Etsy shop, the way you list your products can have a dramatic effect on your sales.

Here are some basic tips for writing a great product description:

https://www.freelancersunion.org/blog/2014/04/21/how-write-killer-product-description/

Why should I use WordPress? Isn’t my old site good enough?

Tips & Tricks

Why do I need to switch to WordPress?

WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.

The best part about WordPress is that it’s easy to use and flexible enough for just about anything. Want a website that’s as easy to update as writing and sending an email? Look no further – WordPress powers over 75 million sites on the web, a number that grows every single day.

Creating a new post or page in WordPress and uploading some images is simplicity itself, to the point that real technophobes can use WordPress without feeling intimidated.

At the same time, however, there’s loads of functionality at your fingertips. It’s easy to ignore things you don’t understand, and then gradually learn more and more.

WordPress empowers you to make changes to your website whenever you want – including at 2 am on a Sunday morning, without necessarily requiring our intervention or a bill from us. Still want help and don’t want to learn a THING? No problem shoot me an email and i will bill you at $15 per hour.

Your website can grow with you – even if you end up building out to 1,000 pages. The big boys, like CNN, use it, as well as the landscaper down the street. Big or small, WordPress can handle it – especially if you have a well-thought out design.

your website can keep moving forward as the Web does. And since all of your content lives in a database, you can keep updating your design without having to worry about transferring every page you ever created by hand, and ending up with broken links. Just drop a new design on that existing chassis and keep creating.

WordPress is ready for the mobile web. If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.

Many WordPress themes are designed to be responsive (aka mobile-friendly), meaning your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.

WordPress is mature. WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced. In the process it has evolved into a world-class web publishing system.

WordPress is open source. Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software anyway you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets.

When you choose WordPress you have complete control over your website. As a business owner that may be the ultimate reason to use WordPress.

h/t http://wpapprentice.com/

WordPress Security Essentials

Tips & Tricks

Almost every successful hack of a WordPress site exploits one or more of the four main points of vulnerability:

Host security breach
Out-of-date WordPress Core
Unsafe plugins and themes
Brute force attack

If you don’t manage these areas well, then any additional security measures you take will be in vain. You most valuable security tool is good management of your WordPress site.