As if Myspace wasn’t lesson enough, far too many artists I run into still don’t have websites or blogs. They’re using Facebook pages or some other service as their stand-in web page.
This is no good because they all have the potential to lose their popularity and then you’re stuck with having to rebuild your network on the next new social media fad.
Tweets and Facebook updates almost become irrelevant the second you post a new one. Each blog update not only helps to strengthen the ability for your blog to be discovered, it also serves as an accessible history of your progress. New fans can go to your first blog entries to re-experience your journey and even search for specific posts.