Using Facebook to drive traffic to your website

Tips & Tricks

Driving traffic to your blog is essential. Regardless of the quality of articles you write, without readers, your efforts as a marketer fail.

  • Make your images big and your updates short
  • Link to your blog post in your text update. Use a shortened link such as a bit.ly to keep your post text looking cleaner.

Make your Updates Short


Yes, you’re driving traffic to your blog article, and your blog article will have lots of text. On Facebook, though, short, witty updates generate the most engagement, and click throughs. Ideally, keep your update one sentence, and under the 140 Twitter character count.

Remember that lots of your Fans are using Facebook on mobile, too. Keep this in mind when you’re creating your text. Make your blog updates a short, clear and intriguing teaser for your blog article.

  • Follow the rule of thumb to keep your Facebook updates under 140 characters. This will force you to condense your text.
  • Make your update a teaser of your blog. Write out 4 or 5 short one-sentence summaries of your article, and choose the most intriguing to post on Facebook.
  • Keep your mobile readers in mind.
 

Questions naturally invoke a response, don’t they?

Use questions to generate click through actions from your Fans. Make your questions witty, short and intriguing. Keep your readership in mind, and always keep your question related back to your blog article.

There are many types of questions you can ask, from fill-in-the-blank, trivia, personal views, etc.

Use a Short Quote From Your Blog


Give your Fans a taste of your blog post. Include an intriguing quote from your article. Quotes in general are some of the most shared content on Facebook. If a Fan shares your update, they’re more likely to have clicked through to your site, too.

Share Lifestyle or How-To Blog Articles


Generally speaking, your Fans on Facebook don’t just want your product or service. They want you to enhance their life, and their sense of community on Facebook. Let’s face it, Facebook is a place where people go to catch up with their friends. As a business, you need to be posting tips to enrich the lives of your market too.

When you write a lifestyle or how-to blog article, share it on your Facebook Page.

Make a ‘Weekly Or Bi-weekly Wrap Up’:


Every Friday, make a blog post compiling your best articles of the week. Share it on Facebook. This gives your Fans a chance to see your blog articles at a glance. It’s also a great way to get more click throughs, as you’re offering your Fans article options.

When you post a “Weekly Wrap Up”, make a lookbook of your article images. This creates a very pretty and enticing update to your Facebook Fans.

Embed Short Blog Video


Get creative with your blog images. Make a short Vine or Instagram video to show your readers the essence of your blog article. Then embed the video on your Facebook Page.

By embedding the video, your Fans can get a taste of what your article is about without leaving the site. If your video is enticing enough, your Fans will engage with your post, and click through to your blog article.

Share Other People’s Blog Content


While it may seem counter-intuitive, sharing other people’s content is actually a brilliant strategy in driving more traffic to your blog site.

Social media is all about sharing. So, share blog content from industry leaders, your Fans, and other reputable sources. Use articles that are relevant to your market, and that relate to your business too.

This strategy makes your business look more willing to share (and thus gain reciprocal Fan shares), your customers will appreciate your informative content (which can gain customer loyalty), and the businesses you’ve shared will be more likely to share your content to their Fans too (which can bring new traffic to your blog).

Using Twitter to drive traffic

Tips & Tricks

Twitter is a useful platform for increasing web traffic, because it is a link-based service. Many links should lead the reader right to your website. Directly to a landing page, or directly to a product to buy.

You should only do a small number at a time, and try to build followers through consistent promotions, community posts and witty or sincere communication with your other followers. 10 – 15 posts a day you can use an app like bufferapp.com/app to schedule tweets.

Mix your website links and content in with posts about culture, retweets of posts from people in your industry and educational content. Twitter’s community approach means that people do not like a “hard sell” on your website or your products. Focus your posts on building a culture, brand and community voice around your website content.

Think of your tweet as your article headline. Decide if you were reading a newspaper and you saw that headline, if you would choose to read further. How well you write your tweets will determine how many people visit your website.

You should use hash tags (e.g. #health) but limit your use as too many seems spammy.

Instead of writing “Today’s deal is $5 off a Mad Men-inspired cardigan,” write “Today’s #deal is $5 off a Mad Men-inspired cardigan.” Include your website and/or a coupon code to drive people to your site. Users will click on “#deal” and your post will come up in their list, or Twitter aggregate sites, like CheapTweet, will pull all of the hashtag deals from the day from Twitter and list them on their site.

Follow trending topics, which are popular hashtags, on Twitter. When a topic relates to your industry, or you have something to say that correlates with the topic, use the hashtag along with a comment and your URL. Some websites have started blogging about current events so that they can effectively use the hashtag to bring Twitter users to their website.

Create a short and memorable company, event or website hashtag. Use it in your own posts, so your followers know to use it every time they read something on your site or buy a product. Search your hashtag daily and respond to people who have used it, in order to encourage good conversation, or redirection to a conversation on your site.

Use theme specific hashtags. If you want to promote a particular blog, landing page, contest, or ebook, you can create your own hashtag for it.

In this example, Guy Kawasaki wrote a post on his blog about the good and bad reasons to write a book. He uses the hashtag #APEtheBook, which is the common hashtag he created to promote his ebook.

Twitter can help support your efforts to establish yourself as an expert in your field or blogging niche to the online community. By communicating through tweets about subject-matter you’re knowledgeable in, answering questions via tweets, and searching out new contacts, your efforts to be viewed as an expert (which gives your blog greater credibility and appeal) will grow.

A tweet is pretty short in and of itself. Generating compelling content in 140 characters or less can present a good little writing challenge. Short tweets, under 100 characters get a 21% higher interaction rate.

Include an Intriguing Quote from Post​:​ Give your followers a taste of your blog post. Include an intriguing quote from your article. Try to find a quote that’s concise and gives a flavor of the contents of your post.

If you have any interesting statistical information in your article, tweet about it.

The more appealing and enticing your blog post tweets are, the more they will be interacted with, and the more they will drive traffic back to your site.

Attach a really cool image in your blog post tweet. Make sure that it relates to your post. Try to find an image that will intrigue your followers, and make them want to find out more by clicking through to your blog post.

How to Increase Traffic to Your WebSite

News, Tips & Tricks
  1. Use a Professional Blog Design
  2. Your Website Design needs to look great on ALL devices.
  3. Ensure Your Website is SEO Friendly
  4. Blog Consistently
  5. Choose Your Topics Wisely
  6. Write High Quality Articles
  7. Interact with Your Readers
  8. Make It Easy For Visitors to Share Your Content
  9. Grow Your Online Presence
  10. Analyse Your Traffic
  11. Promote Your Blog
  12. Be Patient

Need help? Bullet Media Online offers Full Service design & development of responsive websites. As well as social media marketing and content management.

Etsy’s Reign of Terror – Discrimination and Abuse

News

Most of the press we encounter about Etsy talks about how great and innovative of a company it is and how they give small artists and artisans a chance to sell their wares in a global market. But that is only a partial truth, no one is talking about what happens behind the scenes, about the corpses scattered all over and the lives left in ruins along the way.

http://itsaboutprinciple.wordpress.com/

Who knows if they are going to want you as a shopkeeper six months from now? I have heard far too many stories of Etsy shops being shut down literally overnight for one reason or another. Always remember that when it comes down to it, it’s still their “shop” and they have the power to close you down if they feel like you have somehow violated their “terms of service”.

This is one of the reasons that I always encourage artists to create their own online home first and then branch off into these other social media sites and online marketplaces. Use these websites like the tools they are, and not as your complete online identity. Remember to always send your visitors to your own website first and then link out from there to your Etsy shop, Twitter, or Facebook page.

Read more at: http://skinnyartist.com/is-etsy-dying/

Contact me below For an affordable alternative to Etsy.

WordPress 4.1 is here!

News

WordPress users can contact me for easy, problem free updates, and back-ups.

Version 4.1 of WordPress, named “Dinah” in honor of jazz singer Dinah Washington, is available for download or update in your WordPress dashboard. New features in WordPress 4.1 help you focus on your writing, and the new default theme lets you show it off in style.
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Every year, WordPress releases a new theme and this year is no different. The new Twenty Fifteen theme is beautiful, responsive and comes bundled with WordPress by default and uses Google’s Noto Web font.
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The 4.1 release also includes a new distraction-free writing mode that hides all WordPress’ clutter and modules to help you focus on getting your blog written.

There are a bunch of smaller new features like Vine embeds, more languages, the ability to log you out everywhere and a bunch of improvements for developers. See the official WordPress blog for all the goodies

WordPress users can contact me below for easy, problem free updates, and back-ups.

How to write a killer product description

Tips & Tricks


Do you have an online store? Are you thinking about opening one? Whether you have a large online store or a small Etsy shop, the way you list your products can have a dramatic effect on your sales.

Here are some basic tips for writing a great product description:

https://www.freelancersunion.org/blog/2014/04/21/how-write-killer-product-description/

The Tragic Password Mistake Hackers Are Hoping You’ll Make

News


You’re smart. You don’t use passwords like the perennial 123456 and qwerty. Or even slightly better ones, like Cassie86 or Cubs1908. Because you put some thought into them, your passwords are better than those, right?

Maybe. But unless you avoid a little-known mistake recently uncovered by password researchers, there’s a good chance your passwords will still be far easier for hackers to crack than you think.

http://www.alternet.org/tragic-password-mistake-hackers-are-hoping-youll-make

tree-falls-forest-anyone-hear

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Why should I use WordPress? Isn’t my old site good enough?

Tips & Tricks

Why do I need to switch to WordPress?

WordPress has evolved through out the years into a versatile content management system (CMS). While you can still use WordPress to create a simple blog, now it also allows you to create fully functional websites and mobile applications.

The best part about WordPress is that it’s easy to use and flexible enough for just about anything. Want a website that’s as easy to update as writing and sending an email? Look no further – WordPress powers over 75 million sites on the web, a number that grows every single day.

Creating a new post or page in WordPress and uploading some images is simplicity itself, to the point that real technophobes can use WordPress without feeling intimidated.

At the same time, however, there’s loads of functionality at your fingertips. It’s easy to ignore things you don’t understand, and then gradually learn more and more.

WordPress empowers you to make changes to your website whenever you want – including at 2 am on a Sunday morning, without necessarily requiring our intervention or a bill from us. Still want help and don’t want to learn a THING? No problem shoot me an email and i will bill you at $15 per hour.

Your website can grow with you – even if you end up building out to 1,000 pages. The big boys, like CNN, use it, as well as the landscaper down the street. Big or small, WordPress can handle it – especially if you have a well-thought out design.

your website can keep moving forward as the Web does. And since all of your content lives in a database, you can keep updating your design without having to worry about transferring every page you ever created by hand, and ending up with broken links. Just drop a new design on that existing chassis and keep creating.

WordPress is ready for the mobile web. If you assume your customers are visiting your website from a full-sized computer, think again. Mobile website usage is exploding. If your website doesn’t look great and work well on a smartphone or tablet your customers will skip your site and go somewhere else.

Many WordPress themes are designed to be responsive (aka mobile-friendly), meaning your customers won’t be challenged to use your website on their smartphones. And the WordPress dashboard is designed to work on smartphones as well as full-sized PCs — so you can easily manage your website from anywhere.

WordPress is mature. WordPress is over ten years old. During the past decade WordPress has been refined, tested, and enhanced. In the process it has evolved into a world-class web publishing system.

WordPress is open source. Unlike other website building tools WordPress is open source and free from commercial restrictions and limitations. That means you can use the software anyway you choose and host your website anywhere you choose. All without fear that changes in someone else’s business model will have an adverse impact one of your most important business assets.

When you choose WordPress you have complete control over your website. As a business owner that may be the ultimate reason to use WordPress.

h/t http://wpapprentice.com/